This YEAR in #Health #Tech #Design

So long 2017, it was fun! Venture capital, retail/tech-giants and even the FDA all took a massive int

Calamine Design

January 5 · Issue #44 · View online
This Week in #Health #Tech #Design by @CalamineDesign - Daylighting the most intriguing news, tools and resources for startups and product designers in healthcare.

So long 2017, it was fun! 
Venture capital, retail/tech-giants and even the FDA all took a massive interest in digital health this year. So what does this mean for consumers? 
To answer that, we take a look at 3 questions we should all be asking:
Where are we? 
As in, what did digital health accomplish in 2017? 
Where are we going?
Based on what we know, what’s in store for 2018? 
Where should we be going?
What will ultimately improve outcomes in healthcare?
Hope you enjoy and as always, let us know what you think @CalamineDesign.

Show Me the Money
When it comes to acquisitions, funding and trends in health-tech this year, CB Insights has an excellent recap here. Not to be outdone, Rock Health’s year end review breaks it down nicely. And, from one of the most trusted sources in health-tech, Chrissy Farr weighs in on this years biggest successes and disappointments in digital health. 
Big-Tech funding in digital health for 2017. Source: CB Insights
CB Insights 2017's Health Trends
Rock Health - How 2017 Shaped Digital Health
What Are Digital Health’s Biggest Successes and Disappointments? CNBC’s Chrissy Farr Weighs In
Show Me a Customer
With retail moves like CVS’ acquisition of Aetna, Apple’s research study using Watch and even former client, EverlyWell striking a deal in the Shark Tank, it seems everyone is trying to own a touchpoint along the consumer health journey. While we may not have all reached Eugene Borukhovich status in connecting our health, I truly believe we can “reflect” back on 2017 as a breakout year for consumer health.
CVS Health to Acquire Aetna
Apple Heart Study | Stanford Medicine
This Female Entrepreneur Shattered 'Shark Tank' Records With An Incredible $20M Valuation
Mirror Mirror On the Wall, Who is the Healthiest of us All?
Writing On The Wall
It’s clear healthcare will never be the same. As far as what exactly tech-giants are up to however, is still very unclear. Here’s a list of what we know and what could be in store for 2018. 
Apple CEO Tim Cook Show's off Apple's latest "device."
There’s a new device in the works in Cupertino. It’s a continuous glucose monitor, but it’s uncertain if it will be part of a future Watch release or a stand alone device. 
  • Our Take: Playing off it’s strengths, Apple will likely release it’s first-ever healthcare device. Monitoring glucose, but also tying together health records and diet recommendations (potentially via authorized apps like Blue Apron). 
It’s a bird, it’s a plane.. It’s Jeff Bezos and from the 1492 leak to talks of becoming a PBM, by most accounts no one knows for certain what Bezos and team are up to. 
  • Our Take: It won’t be just 1 thing Amazon is cooking up. Likely to involve pharma and potentially a consumer device or service, bet on Amazon to be highly disruptive in 2018.
What doesn’t Google have going on? 2017 saw a ton of healthcare acquisitions and initiatives from Google. (full timeline here)
Facebook, IBM, Microsoft, etc.
The list goes on and on but expect big-tech as a whole, to be highly active in healthcare for 2018.
That’s hard to answer, so.. here goes. For all we accomplished in digital health this year, it’s NOT the thing.  It’s the thing that get’s us to the thing. (If you aren’t a Halt & Catch Fire fan, here’s the reference.) What I mean by this is simple. Right now healthcare is in flux. From politics, to payors to prescriptions; in healthcare there’s a ton of moving parts and even more unknowns. But one thing is clear, in healthcare the goal has always been improved outcomes. That’s the thing we ultimately want, that’s the “thing” we ultimately need to arrive at.
So how does AI or VR improve outcomes? How does Consumer Diagnostics improve outcomes? How do wearables and trackers improve outcomes? 
Before you answer, be sure you’re answering as a consumer. Because when consumers can answer those questions, that’s when you’ll know we have arrived. 
Here’s to 2018 and to truly getting to where we need to go in the new year! 
All the best,
Erik Ibarra

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